Your digital brand is how your customers experience you online. Digital Brand Management is how YOU take control of their experience. It’s an integration of several key elements that determine your digital marketing success.
Your effectiveness as a business increasingly relies on how you connect with customers in online environments. Lots of us believe that all we really need is a “good website.” Unfortunately, having a website, even a beautiful one, is merely one cog in the machine of online success.
You absolutely must have a website! One that:
When people are looking for your products or services, where do they start? Google. Does your site appear on the first page (or two) of search results? If it doesn’t, you’re invisible, and it’s unlikely you’ll ever have the opportunity to connect with these prospective buyers.
Today’s consumers are on social media apps every day, and they rely on social channels to discover new businesses and develop a trusting relationship with them. If you are not on social media, you are not where your customers are!
The consumer buying cycle means potential buyers look for reviews on businesses and products as part of their pre-purchase research. Having great reviews on Google, Yelp, and Facebook will catapult you to the top of search results as prospects discover what others say about you.
People will watch a one- to two-minute video before they read a paragraph of text. Video is the best way to showcase your business, develop your brand, establish your online personality, and build trust.
All FIVE of these key elements work together to form your digital brand.
IMAGINE your website and digital marketing working are hard as you do to drive leads, increase sales, and beat your competition. You can now have an exact strategy to make this a reality.
Our Digital360 allows you to see your industry’s complete digital landscape
Let’s begin a conversation about your digital brand management to accomplish your business goals with greater success!