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WHAT IS DIGITAL BRAND MANAGEMENT?

what-is-brand-management

Your digital brand is how your customers experience you online. Digital Brand Management is how YOU take control of their experience. It’s an integration of several key elements that determine your digital marketing success.

Your effectiveness as a business increasingly relies on how you connect with customers in online environments. Lots of us believe that all we really need is a “good website.” Unfortunately, having a website, even a beautiful one, is merely one cog in the machine of online success.

 

THE FIVE KEY ELEMENTS TO DIGITAL BRAND MANAGEMENT ARE:

 

1. WEBSITE

You absolutely must have a website! One that:

  • Is easy to navigate and functions properly on mobile devices
  • Has clear sales pathways that show a viewer how to become a customer—with ease!
  • Has strong calls to action to convert visitors from prospects to customers

 

2. SEARCH ENGINES

When people are looking for your products or services, where do they start? Google. Does your site appear on the first page (or two) of search results? If it doesn’t, you’re invisible, and it’s unlikely you’ll ever have the opportunity to connect with these prospective buyers.

 

3. SOCIAL MEDIA

Today’s consumers are on social media apps every day, and they rely on social channels to discover new businesses and develop a trusting relationship with them. If you are not on social media, you are not where your customers are!

 

4. REVIEWS

The consumer buying cycle means potential buyers look for reviews on businesses and products as part of their pre-purchase research. Having great reviews on Google, Yelp, and Facebook will catapult you to the top of search results as prospects discover what others say about you.

 

5. VIDEO

People will watch a one- to two-minute video before they read a paragraph of text. Video is the best way to showcase your business, develop your brand, establish your online personality, and build trust.

 

All FIVE of these key elements work together to form your digital brand.

 

HOW’S YOUR DIGITAL BRAND MANAGEMENT?

IMAGINE your website and digital marketing working are hard as you do to drive leads, increase sales, and beat your competition. You can now have an exact strategy to make this a reality.

Our Digital360 allows you to see your industry’s complete digital landscape

  • What’s working online, on social media, with paid advertising, and how you’re measuring up.
  • We show you the exact search terms your target customers use in Google and where those searches are taking them.
  • Analyzing this data reveals opportunities for YOU to get more visitors instead of those valuable leads going to your competitors.
  • Then, we create a customized digital strategy to drive increased revenue for your business.

 

Let’s begin a conversation about your digital brand management to accomplish your business goals with greater success!

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