Understanding SEO for your brand

Understanding SEO for your brand

You’ve probably heard that Search Engine Optimization (SEO) is a vital tool for digital marketing, but even if you have a basic understanding of it, you may not know how or where to start.

If you want your brand to be at the top of the search engine results page, developing an effective SEO strategy is the first step. When done by a professional marketing agency, SEO has the potential to put you above your competitors and allows your brand to steal traffic from your digital competitors.

BeResponsive is the digital marketing agency with the knowhow to get you there.


The Basics – What is SEO?


Search Engine Optimization can be described as a strategy for increasing the quality and quantity of traffic to your website and exposure to your brand using organic (non-paid) search results.

Partnering with a marketing company to enhance your SEO can help you understand what your ideal target client is actually searching for online and which digital marketing content they are seeking. Ultimately, SEO is the satisfaction of knowing how to steer clients towards your website instead of your competitors.


The Importance – Why do I need SEO?


While paid advertising, social media and other platforms can drive traffic, most of the online website traffic you currently get is via Google. Having good SEO will get your brand in the eyes of potential clients.

Did you know? The #1 position in Google search yields 33% of the entire search results, and the top 5 positions steal over 75% of website traffic.

Don’t you want to be number one?

The higher you rank on the search engine results page (SERP), the better chance you will have at gaining more leads!


The Reasoning – So, what are the most critical elements of SEO?



  • Using the right keywords based on search volume per month will place your website higher in the search engine ranking for potential leads.
  • As a digital agency, we have the resources to research, gather and communicate the trending keywords in your industry so you can start strategically implementing them into your website.



  • Professional digital agencies can show you what content your target customers are actually viewing and searching for.
  • Knowing which keywords to use when creating content will place your brand higher up in the search results when users search for those keywords, thus, attracting more organic traffic to your site.


The Next Step – How can BRM help me?


As you may have noticed, magnifying your brand’s SEO is a complex practice with many different techniques and best SEO services. It can help a business accomplish many of its goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more. These are just a few reasons why you need an SEO service agency.

Of all the Halifax advertising agencies, BeResponsive Media is a specialized Digital Marketing company with professional SEO services. We are the perfect fit to join your team to help you achieve your business goals and get more leads landing on your website.

Our digital brand marketing agency team will help you ace the SEO game in no time!


Don’t know where to start? Let’s talk!