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INSIGHTS

Digital Marketing in Small Business

Who are you talking to?

Who are you talking to?

Digital marketing reminder: When you speak to everyone, you speak to no one. Attracting your dream client is impossible if you’re not marketing to them!

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Why you should partner with a marketing agency

Why you should partner with a marketing agency

Starting a business without marketing is like smiling in a dark room; you know you’re there, but no one can see you. Ask yourself this: if you don’t market your business, how will your ideal customer know who you are?

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Establishing a brand aesthetic for content marketing

Establishing a brand aesthetic for content marketing

It’s all about the content marketing vibe. Your brand aesthetic is the first thing users will notice when they check out your social profiles. The colours, layout, tone, and overall feeling of your page will either gain you a new follow – or – send them running.

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