INSIGHTS
Digital Marketing in Small Business
KNOW your digital competitors and PERFECT your brand management
We help small to medium-sized businesses discover their digital competitors and opportunities through our specialized digital brand management strategy.
From Physical to Digital: Integrating new marketing strategies
COVID has presented endless e-commerce and digital marketing strategies for businesses to compete with larger competitors and win online.
Choosing colours to represent your business and position your brand
Using brand management and positioning strategies, how do you want your visitors to feel when they discover your company?
Who are you talking to?
Digital marketing reminder: When you speak to everyone, you speak to no one. Attracting your dream client is impossible if you’re not marketing to them!
Why you should partner with a marketing agency
Starting a business without marketing is like smiling in a dark room; you know you’re there, but no one can see you. Ask yourself this: if you don’t market your business, how will your ideal customer know who you are?
SharpSpring | Why your brand needs professional marketing automation software.
SharpSpring is a powerful online marketing automation platform to help businesses stay active in generating more leads and engagement from potential or existing customers.
Establishing a brand aesthetic for content marketing
It’s all about the content marketing vibe. Your brand aesthetic is the first thing users will notice when they check out your social profiles. The colours, layout, tone, and overall feeling of your page will either gain you a new follow – or – send them running.
How content marketing brings value to your digital strategy
Content marketing is not new. Businesses have been creating content in the form of newspapers, brochures, billboards, and white papers for decades now.
Digital Marketing vs. Traditional Marketing
Marketing is the process of interesting people in your business’s products and/or services. At the core, it is telling your story.