INSIGHTS
Digital Marketing in Small Business
Establishing a brand aesthetic for content marketing
It’s all about the content marketing vibe. Your brand aesthetic is the first thing users will notice when they check out your social profiles. The colours, layout, tone, and overall feeling of your page will either gain you a new follow – or – send them running.
How content marketing brings value to your digital strategy
Content marketing is not new. Businesses have been creating content in the form of newspapers, brochures, billboards, and white papers for decades now.
Digital Marketing vs. Traditional Marketing
Marketing is the process of interesting people in your business’s products and/or services. At the core, it is telling your story.
Here’s why you need a brand agency to redesign your website
A website redesign is the process of changing or updating the content, format, or structure of your website to improve performance and convert more visitors.
Marketing Automation 101
If you are a business owner, being active in your marketing is a critical part of brand management.
Is it time for a digital brand refresh?
First impressions are everything. You spent endless hours coming up with the perfect design, logo, or appeal to promote your business a decade ago, but now you’re suddenly noticing a decline in average new leads.
5 Important Components of Digital Marketing
If you don’t know much about Digital Marketing companies, marketing might be hard for you to define. A simpler explanation for marketing is the act of interesting someone in a product or service.
5 mistakes you might be making and how digital marketing companies can help
The concept of digital marketing can seem simple. However, there are many things businesses are doing wrong, and they may not even know it.
Understanding SEO for your brand
You’ve probably heard that Search Engine Optimization (SEO) is a vital tool for digital marketing, but even if you have a basic understanding of it, you may not know how or where to start.