What does it mean to drive more leads to your website?
If you’ve struggled with attracting visitors to your website, you’re not alone. Website traffic ultimately leads to more revenue for your business, and in simple terms, it’s how consumers find you. Refining your strategies for digital marketing, SEO, and brand management is the best way to drive new leads, but it’s no walk in the park.
If you already have a digital strategy, but your website is still getting few to no new visits or leads, there are a number of reasons why this could be.
Have no fear! The good news is you may just need to tweak your approach. Here are a few common “traffic stops” we see…
1. You don’t know who you’re targeting.
First and foremost, it’s important to define your target audience. You need to identify who your target audience is, what their needs and concerns are, and how your business provides a solution. Once your target is defined, create and share content that correlates with their behaviour, attitude, beliefs, and preferences. The more technical side comes next: SEO.
2. Your SEO is SLACKING.
Search Engine Optimization (SEO) is the process of integrating keywords into your content to help your brand pop up in Google searches. These specific keywords are the exact terms your target customer is searching for to find products or services in your industry. As part of our Digital360 package, we identify these keyword opportunities for you, along with a ton of useful data to help you get started strategically.
3. You aren’t posting regular content.
Content marketing is one of the EASIEST and FASTEST ways to gain more organic traffic for your brand. Including strategized SEO keywords in your content makes your pages appear in search results when web users search for those words. On top of that, the content on your website helps both people and search engines understand what your company is about. A blog section is a good way to maximize content on your website and relay those keywords in an efficient and applied way, while educating new customers.
4. You’re not so social.
Social media engagement creates a positive connection between users or followers and your brand. Having a strong social media presence allows you to communicate with potential customers consistently, leading to more website visits and more sales. You can use your platforms to refer customers to your website to get more information, contact you, or buy. Just like any other marketing strategy, a social media strategy lets you set goals and see your success as you engage with users and get more leads. We suggest Facebook, Instagram, LinkedIn, and Twitter, but you should decide which channel(s) fit your company’s target buyers best — not all social media is effective for all businesses.
Can you relate to any of these potential traffic stoppers? If so, now is YOUR time to reinvent your brand’s digital landscape. We help you grow your traffic, get more valuable leads, and achieve your goals.