Digital Marketing vs. Traditional Marketing
Marketing is the process of interesting people in your business’s products or services. At the core, it is telling your story. Effective marketing involves market research, branding, advertising, selling, and distributing your business’s products or services.
For many, reaching the “right” marketing decision for their brand is not easy, but investing the effort will make a huge difference in your results. When deciding on a marketing strategy, today, it is more important than ever to consider both digital and traditional marketing tactics, and a brand marketing agency will help you find the perfect balance.
Digital vs. Traditional – What is Digital Marketing?
Digital marketing refers to the marketing of a product or service through the internet or an electronic device such as a mobile phone. Any business can use a brand agency to communicate their values, culture, and assets to users and potential clients online and connect with them personally as they would using traditional marketing. Digital marketing presents a huge advantage for businesses as it enables a faster conversion process, and has become wildly popular due to the cultural, technological, and societal shifts around us.
For instance, if you decide to market your brand using social media, you could either do it in-house or hire a professional digital marketing agency like BeResponsive Media. We will join your team as your marketing partner and use our expertise to help you succeed!
Digital vs. Traditional – What is Traditional Marketing?
Traditional marketing is a classic form of marketing that we’ve all likely been exposed to at one point or another. It refers to any type of marketing that’s not online. There are 5 major forms of Traditional Marketing services marketing firms can provide:
- Print (magazines, newspapers, etc.)
- Broadcast (TV, radio, etc.)
- Direct Mail (catalogues, postcards, etc.)
- Telephone (telemarketing, SMS marketing, etc.)
- Outdoor (billboards, flyers, etc.)
Traditional marketing plays an important part in reaching local audiences. It consists of physical forms of advertising like newspapers, business cards, mail and brochures, each of which can be kept for a long time and reused.
Digital vs. Traditional – Which is better?
As technology grows and new ideas are discovered, the digital marketing world grows with it. The general idea of each marketing strategy is to promote your brand efficiently and communicate your culture to your audience to attract more leads. Today, 60% of marketers across various industries have already shifted their efforts towards digital marketing.
The customer journey now starts online. With the increasing popularity of smartphones, more than 80% of shoppers prefer to do their product research online before making their purchase. This is a prime example of why you should invest in your digital marketing strategy, using a digital agency to promote your business, brand management, product or service.
Digital vs. Traditional – Why not both?
Digital Marketing and Traditional Marketing can work together. In fact, they are very powerful together when used for brand management. To have both strategies in place will put your business in front of the eyes of valuable and different types of customers.
For instance, if you receive a flyer in the mail for your favourite clothing store, you can’t DM (direct message) the store through the flyer. But you CAN follow the brand on social media and subscribe to their automated emails to receive updates. This way, the older woman who prefers flyers and print outs, and the millennial who prefers social media ads receive the same information about your business.
Digital vs. Traditional – Decision time
Now that we’ve provided you with a better understanding of the difference between Traditional and Digital Marketing strategies, it’s time to decide which one is right for your business. At BeResponsive Media, we take the worry out of your online marketing strategy and do the work for you! Our professional SEO services will stimulate your current marketing efforts to maximize its potential. We are a digital-centred marketing agency that equips you with strategies and branding tools that ensure you see data-driven results with proven return on investment.