Why your DIGITAL REPUTATION matters and how to PERFECT yours!
Have you ever come across a company with no social media presence, content that hasn’t been updated in a long time, or low online reviews? How likely are you to purchase from that brand?
To put it plain and simple: Your digital reputation is your online brand – what people think when they discover you.
If you’re a business owner who doesn’t keep up with the latest best practices for advertising and marketing online, we’re here to tell you that you have SO much opportunity to get more leads and generate more revenue for your company!
Digital reputation is a simple concept of how you choose to manage your brand online. Forbes says that as people place more trust in search results, the importance of maintaining and managing your online reputation grows. As an online marketing agency, we couldn’t agree more. In this digital era, and with the effects of COVID-19 forcing many to switch to online shopping, your digital reputation defines you.
HELP! What goes into my digital reputation?
A digital reputation is anything you put out to the online world and how it is perceived. A brand’s actions online can make (or break) connections with potential new clients or buyers, so it’s always important to communicate professionally with your audience.
Google star ratings and reviews are a HUGE part of your digital reputation. Did you know? Almost 92 percent of North Americans read online reviews regularly to learn about a business. This is why having reviews from your clientele is a big advantage. With Google My Business, you can generate a link to send directly to your customers after working with or buying from you and ask for them to provide a review of your products and services. Depending on your industry, it may also be important to have reviews on other industry sites that are trusted, such as Yelp, Facebook, Trip Advisor, etc. The bottom line is that we have all learned to trust real reviews from real people. We all do it. We want validation of the experiences of the majority. We have learned to filter out the noise, and we make purchasing decisions based on the average of star reviews and real people’s comments. The more you have for your company, the better!
Social media management also has a giant influence on how users view your brand. We’re talking about social interactions, followers, engagement rate, and the overall brand identity that you portray on your social channels. To perfect your brand management on social platforms, you should ensure that you’re actively responding to all comments, messages, or questions you receive in a quick and professional manner.
BRM TIP: Check out our Digital360 package! You receive an in-depth strategic look into your industry’s digital landscape, find out what your competitors are doing to succeed, and we reveal the numerous opportunities to improve your brand’s digital reputation…and ultimately to win online. Book your FREE 20-minute discovery call with us today!
A big lesson to learn in the digital marketing world is that once something is out there, it can be very difficult to remove it. This is why you should always monitor your social presence – you have to be listening. Professional communication is extremely important to your portrayed brand identity and culture. As a business professional, you should be actively trying to connect with and relate to your audience and have a calm, respectful, and understanding tone.
At BeResponsive Media, we use online reputation management strategies to strengthen the positive image of your brand that you have worked so hard to build. You’ll have endless opportunities to build a strong foundation for your brand and ultimately attract new leads.