5 Important Components of Digital Marketing
If you don’t know much about Digital Marketing companies, marketing might be hard for you to define. A simpler explanation for marketing is the act of interesting someone in a product or service.
Marketing is simply, telling your brand’s story.
“Marketers have the firmest finger on the pulse of your consumer persona. They research and analyze your consumers all the time . . . asking one underlying question:” ‘where, when, and how does our consumer want to communicate with our business?'”
~ Caroline Forsey from Hubspot.
So, where do you start?
There are five main components to digital marketing that you should understand:
1. Social Media
What’s one of the first things you do when you meet someone new? Most likely, you look them up on social media. Nowadays, it is extremely important to be active on social media as it’s a way of marketing what your business and culture are all about. Social Media helps build personal relationships with the consumer base by showing the authentic side of your brand.
Content is the fuel that drives SEO business success. No matter what you sell or what service you provide, you should be creating content in the form of either blog posts, video, or both to keep your visitors engaged. The purpose behind creating content is to bring traffic to your website and, ultimately, build brand awareness.
You may have heard people throw around the word “SEO” (Search Engine Optimization) and there’s a good reason for it. It is essentially the process of making your website visible and ranking at the top of Google’s first page without buying ads. Implementing keywords into your content will help to place your website higher in the search engine results when users search using those keywords. BeResponsive Media is a digital marketing agency that can implement the best SEO services for your website to gain more traffic.
You can read more about understanding SEO for your brand here.
Graphic Design helps users visualize your brand culture as much as words can explain it. Too often, companies don’t have a clear brand message, and it can be confusing for people.
Have no fear, design companies like BeResponsive would love to partner with you and help rebrand your business!
For example, when you hear the brand “Coca Cola,” you can probably visualize the colours and logo associated with the brand. This is because they have been very intentional in how they portray their company by using specific colours and a distinctive logo that solicits that exact response.
Just as design is important, so is video and photographic marketing. Many consumers prefer to watch a short video explaining your service instead of reading a 5-page document of everything your brand can do. Partnering with a brand agency will boost your website visuals and help you reach a new audience; you would not have been able to reach otherwise.
A digital agency is a valuable resource for any business when looking to expand in your industry.