Marketing Automation 101
What is Marketing Automation?
If you are a business owner, being active in your marketing is a critical part of brand management. Briefly, marketing automation services include social media management tools, email campaigns, workflows, and other digital marketing efforts powered by pre-scheduling, audience engagement, and analytics.
Why do I need a Marketing Automation CRM for my business?
Your marketing department might leverage the power of automation by partnering with a brand agency, not just for efficiency, but so you can provide a more personalized experience for your customers. Effective marketing automation considers the evolving needs of your leads, and the behaviours and interactions they have with you across all your marketing channels.
Implementing automation in your everyday life allows you to spend less time conducting manual marketing, and more time generating new leads based on real data.
What are some benefits of marketing automation?
- Increased efficiency – less time-consuming; manual tasks are now automated
- Increased sales – knowing who the hot leads are
- Understanding your customers – insightful information about customer behaviour
- Alignment – of sales and marketing goals for your sales team
- Knowing your marketing is working – improved ROI (return on investment)
How can I use a CRM (Customer Relationship Management) software?
Using a CRM with marketing automation managed by a marketing firm eliminates the need to investigate leads on your own time. It will show you real data about hot leads so you can communicate with those leads and generate sales faster.
Marketing automation allows sales teams to view all activity from user engagement such as media link clicks, dynamic content, forms, interactions, email funnels, and more.
While browsing the internet, what you don’t know is that your activity is being tracked. After considering signing up for the company’s newsletter for 2 weeks, you finally decide to enter your name and email. An automation platform will then auto-assign your personal information to your previous activity on their site. How cool is that?
Dynamic content enables sales teams to control which content each persona (target client group) sees and at what time by changing photos, persona groups, lists, and written content in emails, landing pages, etc.
Here’s an example:
If you own a clothing company, and you know a lead is more interested in your dresses than your jeans, you can edit dynamic content so the lead will see more dresses than jeans in the content they receive. This will make their buying process more personalized, and likely steer them to looking at more of the dress options on your website.
When is the right time to invest in marketing automation?
Are you generating a steady flow of traffic and new leads, publishing good content, and growing your business? Chances are it’s time to take your marketing efforts to the next level and a digital agency like BeResponsive can help!
Automation gives you a deeper insight into your marketing efforts and how they are affecting users and prospective leads. Once you have this insight, you’ll convert potential leads to clients and sell more of your products or services.
When you partner with BeResponsive Media, not only will we guide you through automation but we are able to offer our high-quality CRM platform at a modified price.