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3 Types of Content Every Business should be creating

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What is your content marketing strategy? Are you creating different types of content for your brand? Do you know what works BEST for your business?

Content marketing is simply a way to expand your reach to new clientele by sharing your products, services, or brand with new audiences.

If you own or work with a business that has an internal (or external) digital marketing team, you should be challenging yourself to take advantage of content marketing so your brand can be exposed to the maximum number of users possible.

Different types of content will help you in different ways, so you need to understand and create new pieces to help strengthen your website traffic. While writing, you can include the top keyword opportunities in your industry from your Digital360 report to max out your website reach!

A successful digital marketing or social strategy includes implementing an array of different content types to keep readers engaged with and informed about your products or services. If you’re new to the world of content marketing, let us help you discover a few types of content you NEED to be creating.

 

BLOG POSTS

Having a blog helps promote your business online through sharing educational, promotional, or PR content with your website visitors. By staying active in creating and posting industry-centred content, you create MORE value for your clients and target audience.

Blog creation is a useful tool to increase traffic to your website with the help of professional SEO strategies. Using the right keywords, page titles, meta descriptions, and image tags exposes your brand to your industry’s target customers.

There are multiple uses for blog content, and once you create one blog post, you have more opportunity to repurpose it for other uses! Yes, you heard us right. You can use the content you created for more than just that one blog post, such as social media posts, videos, or email campaigns.

 

CASE STUDIES

No matter the size of your business, you WILL benefit from sharing your experience with clients. Case studies directly demonstrate how your business approached, heard, and SOLVED a customer’s problem.

If you want to position your brand as an authorized, trusted, industry leader, case studies are the way to go! This type of content gives consumers a chance to imagine their business using your products or services. After they’ve read about your experience with other brands, case studies can make your readers want to initiate a conversation to improve their business with YOUR services.

 

VIDEO

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post?

Educational video content is the most engaging type of content you can share with your followers. As we know, in 2021, the social media algorithm favours video content overwritten, and many platforms have been enforcing business accounts to create short, looping videos instead of longer ones.

Video content also allows you to increase the time a user spends on your website, which in return, makes Google happy! Because Google owns YouTube, there has been a substantial increase in how much videos affect your search engine rank/positioning (SEO).

If you’re ready to start maximizing your content marketing strategy and increasing the amount of traffic to your website, we’d love to help.

 

LET’S SCHEDULE A MEETING TO TALK ABOUT YOUR DIGITAL MARKETING STRATEGY AND GET YOU ON THE RIGHT TRACK TO GENERATING MORE LEADS ONLINE!

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