How content marketing brings value to your digital strategy
Content marketing is not new. Businesses have been creating content in the form of newspapers, brochures, billboards, and white papers for decades now. But with digital technology on the rise and buyers consuming online marketing more and more, content creation is more important than ever to enhance your brand management.
Content marketing can build trust with your consumers, share your brand culture, and strengthen your company’s SEO (search engine optimization) strategy. This being said, ineffective content is useless. The best content will promote a strong and positive brand message to digital users, and create a connection (build a relationship) with potential leads, bringing you closer to closing the sale.
What is content marketing?
Content marketing means creating text or digital content to interest or entertain readers. A common strategy for content writing is to educate readers so they can learn more about your company, product, or service. Creating high-quality, effective, and valuable content will interest users and convince them to check out your brand, and a digital marketing agency can help.
Examples of content writing include:
- Blog posts
- White papers
- Email newsletters
- News articles
- Case studies
- Social media posts
You’re probably thinking: How will this add value to my business and increase my sales?
Well, here are 5 ways you benefit from an effective content marketing strategy:
1. Content builds trust with your readers.
Content allows you to speak in a conversational tone with users who come across your website or social channel. Marketers can create a genuine connection with the public by relating to their experiences. Buyers who trust brands online are more likely to share their experiences with others, leading to more brand awareness for your business.
2. Educate readers.
Content marketers are easily able to educate potential customers about their product or service using different writing techniques and keywords. Teaching buyers about your brand and what you offer gives them the power to decide how your product or service could fit into their life and meet their needs.
3. Quality content drives organic traffic.
Keywords are an essential part of strengthening your brand’s SEO. Be sure your brand ranks high on search engine results pages and is visible to valuable leads. By researching trending industry keywords, you’ll know exactly what users in your industry are searching for so you can start integrating them into content. Doing this makes Google happy, and you will get more people to your website!
4. Display your brand’s expertise.
You can demonstrate your knowledge and expertise while still being approachable and accessible. This can be a fine line to walk but think carefully about who is consuming your material or content.
5. Attract a bigger social media following.
Social media presence in today’s world is extremely important. Content marketing helps you gain a bigger following by engaging with the public and relating to their successes or struggles in everyday life.
If you want to build more brand advocates, portray yourself as a trusting business, or gain more traffic to your website… content marketing is the answer!
Now you might be thinking: I don’t have time to create content for my business!
As a Halifax inbound marketing company, BeResponsive Media specializes in all things digital, and content marketing is one of them. Book your FREE 20-minute discovery call with us so we can learn more about your content needs, and we will help you build more effective content so you can win online!