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Notable digital marketing trends for 2022

HASTA LA VISTA: to the extraordinary events of both 2020 and 2021, because the digital marketing universe is constantly advancing, and it’s time to get a hold on upcoming trends!

Building your audience and controlling your brand management begins with implementing a fresh digital strategy containing SEO techniques, social media strategies, and up-to-date online marketing tactics.

 

Here are four notable digital marketing TRENDS for 2022:

 

1. SOCIAL MEDIA

 

If you haven’t updated your accounts lately, now’s the time! Social Media is becoming one of the best ways to interact with a brand, and it is only getting bigger and better.

For example, Instagram stories are EASY to use and INCREDIBLE for boosting engagement and awareness for your brand. Try featuring your latest products, industry tips, or polls for your followers to check out and stay engaged.

 

2. SOCIAL SHOPPING

 

In 2022, many platforms will make it easier for buyers to purchase online by employing new social commerce strategies.

If you are an e-commerce business, having a link to your online store in your bio OR linking to a specific product in your Instagram posts/stories is a smart idea. Today’s shopper wants to take the shortest path possible when purchasing and making your product available at their fingertips will be a good strategy for 2022.

 

3. SEO, SEO, SEO

 

Having the RIGHT keywords in your content will never go out of style! SEO is only on the come up nowadays, with online marketing being more and more relevant.

Google understands what people are looking for and what kind of content best serves a brand’s audience. The latest algorithm change made getting to the #1 spot easier to understand, and you can check out what our web developer says about it here!

 

4. MARKETING AUTOMATION

 

Who doesn’t want to make things easier for themselves? Using a marketing automation platform in 2022 as part of your digital marketing strategy will make your customer education processes more efficient and effective so you can spend less time on repetitive daily tasks.

By automating processes such as lead generation, email campaign distribution, social media responses, contact assignment, and more, you can easily optimize your time as a business owner! You also get valuable data that will help you understand which customers are the most primed to buy!

 

Want to get a head start on YOUR digital marketing efforts for the next digital era?

 

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